project/

Green Chef

I undertook the task of redesigning a modern website for a health and plant-based food company, aiming to enhance the user experience and facilitate seamless navigation between product categories. Implementing special functions was integral to addressing specific challenges and ensuring a more user-friendly interface.

Client

Green Chef

Type

UX/UI Design

Year

2025

01/

Design process

To begin with, I conducted UX Research to identify the primary audience needs and performed a competitive analysis. After assessing both pain points and positive aspects, I compiled a list of ideas to help achieve our goals. Following the development of a prototype, I conducted user testing. Subsequently, I focused on creating a minimalist layout.

Research

Briefing

Competitor analysis

User research

In-depth interview

Ideation

User persona

Brainstorm & sketch

User flows

Wireframes

Prototype

Prototyping

Testing

Design

Moodboard

Concept

Style guide

User interface

02/

In-depth interviews

By engaging in meaningful conversations with potential users, I was able to identify pain points, understand their shopping behaviors, and gather valuable feedback. This qualitative research approach not only informed the redesign process but also ensured that the final outcome aligns closely with the desires of our customers, resulting in a more user-centric and effective shopping experience for all.

03/

User persona

To understand the needs and expectations of the target audience, the project created a user image. This persona has been a great tool for identifying key features and creating a design that meets the needs of users, providing a more efficient and satisfying shopping experience.

04/

Wireframes

While working on a new site design, I carefully studied its current state and created highly detailed wireframes based on the results of UX research, to visually clarify every important aspect of the final product and created a customized nutrition plan to demonstrate its functionality.

05/

Prototyping

In the course of working on the project, I tested prototypes with real users, who provided valuable feedback on the interaction with the prototypes, identified possible shortcomings and suggested improvements. This approach made it possible to adapt the design and functionality to the real needs of users.

06/

Features

For this project, I developed a special solution aimed at addressing the challenge of expanding the audience and increasing clientele. The issue of limited choices was resolved through an individualized plan, ensuring ease of use and accessibility when utilizing the nutrition ration constructor

07/

Design

I developed a design concept where product categories are presented on the main page and company advantages are highlighted. The catalog provides easy navigation and product pages highlight unique features. In the basket, users manage the selection and can leave comments on the order. Ordering is a simple process that consists of a few simple steps.

08/

Styleguide

I have designed this with a minimalist approach to style, where every detail carries its own weight, all aimed at enhancing the user experience and highlighting plant-based products. A gradient with pastel colors adds a dynamic touch, emphasizing the concept of our products. The use of a serif font exudes the elegance that we want to convey to our users.

Colors

Typography

09/

Outcome

During the development of the e-commerce project, I honed my communication skills with clients and gained valuable experience in problem identification, analysis, and solution-seeking. The outcome is not just an aesthetically pleasing UX/UI design but also a deep understanding of user needs and an enhancement of their overall experience.

Other work

Puzzix/
Corporate website

2025

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